Lovevery App
Art direction for video and photo content utilized within the Lovevery App.
My role in projects like this involves extensive preparation, including storyboarding, location scouting, set design, casting approvals, and wardrobe coordination. On set, I serve as the art director, overseeing talent direction, working with photographers and videographers, styling the set, and managing baby wrangling. After filming, I collaborated with the content team and video editor during post-production to refine the videos, providing clear, actionable feedback and suggestions to ensure the final product aligns with app vision.
Expert Content Videos
I partnered with Occupational and Speech-Language Therapists to create age-specific video content for the Lovevery app.
User Generated Content Style Video
Again partnering with Occupational and Speech-Language Therapists to create age-specific video content for the Lovevery app but this time a bit less polished and less focused on the expert. Using a more social focused style with native font and color bloc overlay to tell the story and explain the play activity.
Photography
I worked cross-functionally to enhance age-specific content through intentional photography. Introducing older age bands to the app required creating over 100 new images to support content. My responsibilities included preparing shot lists, selecting props and wardrobe, styling sets, directing talent and photographers, and overseeing post-production retouching. This project was especially meaningful to me—as my daughter grew, she was often the same age as the children on set. That alignment gave me a unique perspective and empathy when working with parents and kids, helping me create authentic, natural moments during shoots.
