Visual Design | Marketing Team
PicMonkey is a web-based and mobile photo editing and design platform offering tools for graphic design and customizable templates for everything from wedding invitations to business cards. In my marketing-focused role, I created content for templates, blog posts, and social media campaigns across Instagram, Pinterest, and Facebook. The Pinterest assets I produced were especially effective in driving traffic for the social team and were later repurposed in paid marketing campaigns.
Mobile Landing Page
Blog
In partnership with the copywriting team, I created images and designs for the blog article “How to Take Better Pictures with Your iPhone.” Developing this piece was especially rewarding—it gave me the chance to experience Seattle’s Pike Place Market from a fresh perspective as I captured imagery for the post. As a personal touch, I was also able to feature my own dog, “Douglas Fur.”
Educational Stories for IG
To help users explore the different tools in the PicMonkey app, I created a “how-to” series for Instagram Stories. Using a simple shape, I designed a vibrant poster that encouraged users to experiment, try new techniques, and think creatively.
Social Posts
For Instagram’s #holiday campaign, I created content in honor of rare national holidays. Simple animations added a clean, elegant touch that drew viewers in and brought each post to life.
Illustrated Sticker Set
I created native in app stickers for the Pic Monkey app which included arrows and cute doodles.
