Skylight BFCM
Paid Social & Email
Contributed to Skylight's BFCM campaign creative, working within the brand's seasonal direction across paid social and email to produce high-performing, iteration-driven work.
Paid Social Designed and iterated on nearly 100 paid social ad variations, testing formats, layouts, and messaging against live performance data. Refined creative in partnership with the channel team to identify what resonated, contributing to ROAS as high as 6.05 during high-spend periods.
Email Designed email creative for the BFCM campaign, applying the same performance-driven iteration approach used in paid social, refining layout, hierarchy, and messaging based on what the data showed was converting.
