Introducing Buddy: Onboarding Series & Launch Emails
Skylight Buddy helps kids build independence while making routines and chores a little more fun. For this launch, I designed the onboarding email series and launch communications that introduced families to the product and guided them through getting started.
As someone with extensive experience designing for parents and young children, I loved bringing that perspective to the project. Working closely with the talented Skylight team, we created an onboarding experience that balanced clarity, encouragement, and delight for both kids and caregivers.
The onboarding series was segmented by customer type, including Buddy-only purchasers, Skylight Calendar + Buddy purchasers, and existing Skylight Calendar customers who later purchased Buddy. The emails below were tailored to each audience segment to provide the most relevant onboarding experience.
Below are Launch emails with some variants in modules for A/B testing.
