Introducing Buddy:
Onboarding Series, Launch Emails and Paid Social

Skylight Buddy helps kids build independence while making routines and chores a little more fun. For the launch, I designed the email onboarding series and the launch emails that introduced families to Buddy and guided them through getting started. The device sold out in 8 days.

With six years of experience designing for parents and young children, I set out to balance clarity, encouragement, and delight for both kids and caregivers. Working closely with the Skylight team, we used segmentation and A/B testing to refine what each family saw. The onboarding series reached a 68.0% open rate and a 3.80% click-through rate (+18.1pt and +3.53pt vs. overall). Across three launch waves, the emails reached more than 505,000 recipients and generated $282K in revenue, including a waitlist back-in-stock send with a 67.8% open rate, a 26.0% click rate, and a 10.46% placed order rate.