Lovevery Pregnancy
Email and Blog Series

The Pregnancy Email Series was designed to introduce expectant parents to Lovevery through thoughtful, expert-backed content during pregnancy. The goal was to build trust before a child's arrival by delivering timely educational resources that supported families through each stage of their journey while creating a meaningful first connection with the brand.

As the Art Director, I partnered closely with writers and child development experts to shape the visual direction of the series across email, blog, and supporting digital content. From concept development and photo art direction to design systems and execution, I helped create a cohesive experience that felt warm, approachable, and rooted in Lovevery's mission to support parents with confidence.

My Role: Campaign Concept & Design

I began by conducting a competitive analysis of pregnancy content to identify opportunities for Lovevery to stand apart visually while remaining approachable and trustworthy. From those insights, I developed a flexible visual system that could support a wide range of educational topics while maintaining a cohesive identity across the entire series. The accompanying brand guide ensured consistency across every touchpoint.

Once the creative direction was established, I art directed the visual execution across email, blog, and social content. This included sourcing user-generated and stock photography, guiding the illustration style, and collaborating closely with illustrator Hillary Alway to develop custom scientific illustrations and icons that made complex topics more accessible

To ensure this campaign felt authentic, I incorporated real-life pregnancy experiences from the Lovevery community, carefully curating user-generated content.

Email and Blog Assets:
Managed the illustration process from concept to execution, providing art direction to ensure the visuals aligned with the campaign’s vision and communicated value clearly to users